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One of the more frustrating aspects of trying to sell wine on-line is finding ideas and words to communicate smells, tastes, textures and various sensory experiences. The idea, obviously, is to describe the wine accurately and to make that description so appealing that you will want to buy a few bottles.
There are so many odors, pleasing as well as unpleasant, that one can never hope to identify them all, let alone describe them accurately to others. Sometimes we run into a brick wall or make goofy mistakes. Occasionally, it appears that our senses of taste and smell are on some sort of vacation - like maybe down in Crawford, Texas somewhere - lying in a hammock, drinking a Lone Star.
There are many ways to describe wine. There is the technical vocabulary - with lots of chemical names for various smells. There is the fruit and vegetable vocabulary that compares smells and tastes to things like pears, blackberries or peppers. Then there is the cute, quaint and colorful similes approach to wine description (we at Guy du Vin seldom fall victim to this method). This is where one describes a wine in terms like "cellar dust" or "brooding" or "as a generously pillowed older Frenchman on the beach in St. Tropez in the briefest of swimwear". We are not sure how helpful any of these words are in trying to communicate about wine. Often much more seems to be conveyed in a small grunt.
In our continuing effort to improve your ability to select wines from Guy du Vin that you'll always enjoy, whether you are looking for a powerful Cabernet to impress your boss or a delicate Riesling to pair with melon salad, we are including a Flavor/Texture Profile for each wine we offer beginning in August of 2004. The chart breaks each wine down into six different factors that influence the taste, texture and style of a wine. Each factor is measured on a sliding scale. For instance, the acidity scale is measured from "soft and round" at one end to "tart and crisp" at the other. The blue dot indicates where on that particular scale, this wine falls. We think that this chart, when used in conjunction with the inspiring and always lofty and uplifting verbal descriptions that we currently use to describe our wines, will help you in figuring out just what these wines are all about and that you will be even more pleased with your selections from Guy du Vin.
Please send us your comments and let us know what you think.
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Wines with Soul
Guy du Vin
0224 SW Hamilton Street, Suite 100
Portland, OR 97239
Phone: 971.244.1596
Fax: 503.296.2651
Email: sales@guyduvin.com
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