Back in the Box! 
Americans are pretty insecure when it comes to wine. We still place undue importance on the bottles and labels. Plus, we do silly things like "scoring" wines and then believe that those scores actually mean something. We settle comfortably into our prejudices and biases about wine quickly and easily. It requires colossal effort and the patience of Job to get folks to think and taste outside the box when it comes to wine. Well, now it's time to get back in the box - bag-in-the-box that is.

For most American consumers, bag-in-the-box wines and screw caps have a déclassé image, having been associated in the U.S. with cheap, sweet wines, sold mostly in supermarkets and low-end liquor stores. At one time those associations were justified. However, what might be surprising for many American wine drinkers is that boxes make great wine vessels! It's an innovation claimed by the Australians, which they say dates back 30 years.

Nowadays, we see exceptionally high quality wines finished in screw caps and more and more high quality, vintage dated wines in the boxed wine format. A recent tasting featured 30 bag-in-the-box wines, all of them serious entries from France, Spain and Italy. In nearly every case, tasters preferred wines sampled from the bag-in-the-box format to the same wine sampled from bottles.

High-end boxed wine has been popular in Europe and Australia for years. In Australia, boxes have half the wine market. In Britain, the market for boxed wine is growing twice as fast as that for bottled wine. So it's not surprising to see some of these wines arriving on US shores, as well as more and more California producers offering their vintage dated products in bag-in-the-box format.

Aside from low price, boxed wine has a key advantage over bottled wine in that the wine will keep fresh much longer after opening. The vacuum-sealed bag inside the box prevents oxidation, which normally spoils a bottled wine within a few days after opening. Once opened, most boxed wine will stay fresh up to four weeks. People who drink fine wine are able to enjoy a glass anytime without committing to an entire bottle. Bag-in-the-box wines should be consumed within a year of when they're packaged, especially if storage conditions are less than optimal -- too warm, for example.

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